Senior Marketing Manager

The Marketing Manager drives the strategic vision of the hotel’s brand presence by creating and executing marketing initiatives that attract new guests, engage existing customers, and strengthen the hotel’s position within the market. This role influences revenue growth, guest loyalty, and community partnerships through innovative campaigns, effective media communication, and impactful brand storytelling. By combining creativity with analytics, the Marketing Manager ensures the hotel remains competitive and relevant in both traditional and digital channels.

HOW YOU’LL SHAPE THE EXPERIENCE & FUTURE

• Design, implement, and execute strategic marketing plans that align with organizational and departmental goals.
• Oversee market research and evaluate the viability of current and future products or services.
• Develop and train teams on media communication plans to ensure effective and consistent messaging.
• Collaborate with the General Manager and Director of Sales to manage media communications during incidents.
• Create multimedia presentations, marketing collateral, signage, and promotional materials.
• Organize, coordinate, and actively participate in trade shows, community events, and sales blitzes.
• Build and strengthen relationships with local civic groups and businesses to enhance brand presence.
• Leverage social media platforms to drive engagement, visibility, and customer interaction.
• Monitor marketing budgets and ensure cost-effective execution of campaigns.
• Stay ahead of marketing trends, technologies, and creative methodologies to continuously innovate.
• Other duties as assigned.

KEY STRENGTHS FOR SUCCESS

• Strategic mindset with creativity and innovative problem-solving skills.
• Strong grasp of both traditional and digital marketing channels.
• Excellent communication, leadership, and training abilities.
• Financial acumen and experience in managing marketing budgets.
• Analytical skills to forecast market trends and adapt strategies accordingly.
• Ability to build relationships and represent the hotel brand in the community.

PROFESSIONAL EXPERIENCE

• Minimum of 2 years hotel marketing experience or an equivalent amount of industry-related experience.
• Hands-on experience with graphic design, web design, and multimedia production.
• Proven ability to manage marketing campaigns and media communications.

ACADEMIC BACKGROUND

• Bachelor’s Degree in Marketing, Communication, Business, or a related field preferred.
• Associate’s Degree considered with relevant experience.

Benefits

• Medical, dental, and vision (HSA available)
• Company-paid disability & life insurance
• Employee Assistance Program
• Supplemental benefits
• 401(k) with match
• Employee discounts
• Paid vacation & sick time